Vespa Celebrates its 70th Birthday

Vespa Celebrates its 70th Birthday

This year the miraculous Vespa, the Piaggio masterpiece, celebrates its 70th birthday and is now part of the permanent collection at MoMa in New York. Since 1946 it has been a constant iconic presence in Italy, keeping pace with the changes of the country. The Vespa is a symbol of Italy’s emergence from the Second World War. Enrico Piaggio coined the name, remarking on the prototype he exclaimed, “It looks like a wasp!”.  And the name Vespa was born, now famous worldwide. In 1960 more than 2 million scooters were produced and today Vespa celebrates 18 million units...
Chic

Chic

On May 15, ten fashion bloggers had the opportunity to get to know Franco Zanellato and his company in Vicenza. I am not going to tell you how they spent the day because you can see for yourself in the bloggers’ posts and in the photos below, but I will tell what stayed in the hearts of those present. The participants listened to the words of Franco Zanellato, who loves talking about the quality of the hides he chooses with great care for his bags, and they immediately understood that passion and determination are the driving force behind his work. The French adjective...
Italy the Extraordinary Commonplace

Italy the Extraordinary Commonplace

This is the title of a video presented in Davos by the Ministry of Economic Development that, starting with the commonplace, reveals Italy’s virtues. The film shoot begins by focusing on images of details that acquire a very different meaning as the context of the scene widens. The video produced by Leo Burnett promotes and gives prominence to  “Made in Italy”. The suggestion is to go beyond the commonplace in Italy to discover its excellence – an excellence that Expo 2015 will highlight...
James Bond’s Aston Martin DB5

James Bond’s Aston Martin DB5

Today I would like to pay homage to a classic car that is considered by many to be one of the most beautiful classic cars in the world; the Aston Martin DB5 produced from 1963 to 1965. Of the 1,021 DB5s models produced, only 123 were convertibles known as “Volante”. The distinctive Italian touch is present even in this legendary English masterpiece. Although the company is English, the bodies were designed by Touring of Milan and license-built in England; in fact every Aston Martin proudly wears Touring’s “Superleggera” badge. L’Aston Martin DB5...
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Coming soon …